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Disney remaking website for direct delivery of content

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CEO Robert Iger said Disney.com would be redefined as an “uber-network” for all things Disney, where entertainment would be offered by way of subscription, or pay-per-view or would be supported with advertising.  ( Disney.com  /  June  3 , 2011 ) By Dawn C. Chmielewski, Los Angeles Times June 3, 2011 Walt Disney Co.  is rebuilding its outdated Disney.com website to make movies, television shows and games directly available to consumers. Disney President and Chief Executive  Robert A. Iger  said the company's portal would be redefined as an "uber-network" for all things Disney, where entertainment would be offered by way of subscription or pay-per-view or would be supported with advertising. The relaunch is expected within a year, he said. "We have a unique opportunity as Disney because it really is the only true global entertainment brand," Iger said Thursday at the All Things Digital conference in Rancho Palos Verdes. "People go to Disney becaus...
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Nike Tries to Enter the Niche Sports It Has Missed

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MOVE over, Michael Jordan: here comes P-Rod. Enlarge This Image Nike Laura Enever stars in a Nike commercial in Bali, Indonesia. She surfed at night, illuminated by flood lights like a rock star. Add to Portfolio Quiksilver Incorporated NIKE Inc Volcom Incorporated Go to your Portfolio » In an attempt to leave no sport unmarketed,  Nike , the sports apparel manufacturer, will begin the next phase of its current “Just Do It” campaign with a focus on action sports like skateboarding, snowboarding and surfing. The new campaign, called “The Chosen,” is Nike’s largest effort at moving into action sports, and will feature athletes like the skateboarder Paul Rodriguez (or P-Rod), the surfer Laura Enever and the snowboarder Danny Kass. “When we looked at action sports, we saw a unique consumer segment that was underserved in terms of product innovation,” Mark G. Parker, Nike’s chief executive and president, said at a shareholder meeting in May. Action sports are a $390 million business ...
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