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Disney remaking website for direct delivery of content
CEO Robert Iger said Disney.com would be redefined as an “uber-network” for all things Disney, where entertainment would be offered by way of subscription, or pay-per-view or would be supported with advertising. ( Disney.com / June 3 , 2011 ) By Dawn C. Chmielewski, Los Angeles Times June 3, 2011 Walt Disney Co. is rebuilding its outdated Disney.com website to make movies, television shows and games directly available to consumers. Disney President and Chief Executive Robert A. Iger said the company's portal would be redefined as an "uber-network" for all things Disney, where entertainment would be offered by way of subscription or pay-per-view or would be supported with advertising. The relaunch is expected within a year, he said. "We have a unique opportunity as Disney because it really is the only true global entertainment brand," Iger said Thursday at the All Things Digital conference in Rancho Palos Verdes. "People go to Disney becaus...
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